Traffic Source Guide

What are Traffic Sources? 

Wow, there’s a lot of ways to spend money online to help grow your business. Deciding which paid traffic sources to focus on can be pretty overwhelming. Focus is essential when optimizing your marketing mix, so we’ve identified some traffic source that you should master or at least test, before looking elsewhere.
Social media traffic comes in the form of banner and text ads found on some of the most popular websites in the world. Social media companies are able to collect a lot of information about their users and in turn allow their advertisers to use that information. Because of this social media traffic has some of the best demographics targeting you can find. This allows you to drill down and find exactly what type of visitors turn into customers. Social media traffic is perfect for marketers looking to expand their brand awareness by promoting shareable, useful content.
Paid search as the name suggests is traffic that comes from advertisements placed on search engines. These ads usually come in the form of text ads and sometimes banner ads. Paid search allows you to bid on keywords allowing you to advertise to visitors who are actively searching for your product or service. Paid search is a great choice for marketers looking to promote most products and services.
Pop traffic, is driven from advertisements that open in parallel with the website they’re trying to reach. This traffic is generated in two ways: The first is when the site physically has the ad code for the popup on their property. The second is when the website visitor has a toolbar or plugin on their browser that is generating the popup. Many pop networks allows you target by keywords or domains as a way to determine when the popup should occur.
Pop traffic, is driven from advertisements that open in parallel with the website they’re trying to reach. This traffic is generated in two ways: The first is when the site physically has the ad code for the popup on their property. The second is when the website visitor has a toolbar or plugin on their browser that is generating the popup. Many pop networks allows you target by keywords or domains as a way to determine when the popup should occur.